Services / Web Marketing / SEO

SEO

SEO (Search Engine Optimization) is a form of Online Web Marketing. eSoft uses ethical and proven techniques to achieve high web visibility and to generate targeted traffic to the website. We know the job, we understand the goals, we are equipped with the best infrastructure and brains and finally we have a proven track record.

We study the most used search keyword phrase and optimize the site for the same to achieve rankings for major search engines including zoned search engines. We will follow a multi-step optimization process to achieve higher positions at major search engines.

Here are the various steps/process that we follow for any website:

• Initial website evaluation report.
• Prepare Competitive analysis report.
• Title tag and Meta tag optimization.
• Image optimization.
• W3c Validation for home page.
• Creation of a search engine friendly site map.
• Submissions to major search engines and directories.
• Creating file to control navigation.
• Renaming all the pages.
• Content optimization using targeted keywords.
• Remove Dead links.
• Use quick indexing methods for faster indexing of new websites.
• Integration of Google bombs.
• Installation ad-words conversion script.
• Integration of Google Web Analytics.

Call us at (+1) 877 77E-SOFT or submit your inquiry over here to discuss how we can work together.

SEM/SMO

Search Engine Marketing, or SEM, is another form of Internet Marketing that seeks to promote websites by increasing their visibility in the Search Engine result pages, by obtaining valuable links, and submitting to valuable resources.

Search Engine Marketing, or SEM, is a form of Internet Marketing that seeks to promote websites by increasing their visibility in the Search Engine result pages, by obtaining valuable links, and submitting to valuable resources.

SEM strategies are planned, customized and executed as per the products/service offered by the company. We do also consider the target audience and the budget before we provide you entire Web Marketing plan for optimization.

Call us at (+1) 877 77E-SOFT or submit your inquiry over here to discuss how we can work together.

Search Engine Marketing (SEM)

• Directory Submissions - Submitting websites to major directories such as DMOZ, as well as, industry-specific directories helps the search engines see your site as relevant and prevalent in nature to your industry.
• Local Business Profile Creation - Creating business profile of organization on various networks.
• Link Building - Finding out relevant website and getting link back from them.
• Search Engines Submissions - Submitting website to various search engines.
• Local Directory Submissions - Beside world-wide directory submissions, website will be submitted to various country/area specific directories.
• Classified - Submitting website services to various classified directories.
• Event Submissions - Various events held by organization, will be submitted to various country specific event directories. - Various events held by organization, will be submitted to various country specific event directories.

Call us at (+1) 877 77E-SOFT or submit your inquiry over here to discuss how we can work together.

Social Media Optimization (SMO)

• Blog/Forum Submission - Submitting website to various blog or forums
• Bookmarking - Book marking website on various social network will help to increase website online presence.
• Press Release - Submitting press release of a company to various PR directory
• Profile Creation - Custom profile will be created of website on various social networks.
• Interlinking - All the profile will be interlinked to each other.
• Weekly updates will get posted on all the profiles

SEM and SMO processes/activities should be done considering nature of business, targeted audience, budget and lastly competency of keywords.

Call us at (+1) 877 77E-SOFT or submit your inquiry over here to discuss how we can work together.

Paid Marketing

Pay Per Click (PPC) is an Internet advertising model used on websites, in which advertisers pay their host only when their ad is clicked. We will be running PPC campaign on various PPC networks which include search engines and social networking website like facebook, orkut etc.

We are experts in Managing PPC campaigns for various services and products. Our aim is to track and maximize your advertising ROI. We use tools like conversion optimizer to manage you campaigns. We have used tools, software's and methods mentioned below to achieve the most desired results.

To maximize website ROI,

• Drive traffic through activities such as search-based advertising and website promotions.
• Analyze traffic to understand where visitors come from and how they interact with the site.
• Optimize the site by determining which combinations of site content and design drive the most conversions.
• Increase conversions and decrease bounce rates using the intelligence gathered during the steps above.

At eSoft, we take care of:

• To monitor all the online marketing activities & strategize future activities based on statistical reports from Google Analytics or Web Stats.
• To keep you updated regularly about all the online marketing activities carried out by SDI.
• Constant monitoring and analyzing all the activities carried out by competitors.

Call us at (+1) 877 77E-SOFT or submit your inquiry over here to discuss how we can work together.